New Vision / About Us
About Us
A dependable sourcing and product-development partner for European home retailers.
We combine market-aware design, disciplined supply-chain coordination and hands-on quality control to help buyers bring commercially relevant home-decoration collections to market.
Built around the way professional buyers actually work.
New Vision is a Ningbo-based export company specialising in ceramic, glass and metal decoration, planters, vases, home accessories and seasonal products. For more than a decade, our team has worked with European customers and developed a practical understanding of the market’s design expectations, compliance requirements, delivery standards and communication rhythm.
We coordinate a carefully selected network of more than 20 long-term partner factories. Our role is not simply to pass on quotations: we connect trend research, design development, sampling, production follow-up, inspection, documentation and shipment into one accountable export service. Buyers have one responsive team, one clear project flow and fewer gaps between an idea and a finished collection.
Reliable execution behind every new collection.
European-market experience
More than ten years of exporting to Europe means we understand the balance between design relevance, target pricing, regulatory expectations and dependable delivery.
Trend-led, commercially grounded
Our designer follows international fairs and global trend movements, translating useful directions into new shapes, finishes and coordinated product stories for retail buyers.
20+ selected factory partners
We work deeply with a stable network of specialist factories chosen for product capability, quality discipline, communication and responsible manufacturing practices.
Prepared for EU requirements
Partner factories operate in line with applicable EU product requirements and maintain relevant BSCI or Sedex social-compliance audits. FSC-certified materials are supported where applicable, together with traceability and due-diligence documentation needed for EUDR-related requirements.
Checks during and after production
Our dedicated inspector follows production, checks workmanship and packaging, and verifies finished goods before shipment so issues are identified early rather than passed to the buyer.
Fast, clear project communication
A compact eight-person team keeps decisions close to the work. Buyers receive timely answers, transparent progress and practical solutions throughout development and production.
Specialists who stay close to every order.
Our team includes three sales specialists, a merchandiser, a quality inspector, a designer, a documentation specialist and a finance colleague. This structure allows creative development, production control and export execution to move together without unnecessary handovers.
We support responsible business practices, environmental progress and respect for human rights across our supply chain.
